About this item

• A complete diet specially created to meet the specific needs of dogs with allergies and intolerances.
• A delicious sensitive dog food formula including pork, a novel source of protein, and potato to promote good health.
• Pork fat provides plenty of Omega 6 – great for healthy skin and a shiny coat, and potatoes are packed with nutrients such as vitamins C and B6.
• Our Hypoallergenic dog food is suitable for sensitive dogs, made without ingredients that commonly cause intolerance such as beef, wheat, soya and dairy.
• We only use natural ingredients, with no mystery meats, cheap fillers, or artificial colours, flavourings or preservatives. This means our food is highly digestible, creating less waste and offering great value.
• A 12kg bumper pack of food – fantastic value for money!
• Veterinary surgeon John Burns MBE had a revolutionary idea in 1993 to change pet food forever: to create natural, healthy recipes modelled on a home-cooked diet, and we still use the same philosophy today.
• We have won a number of awards for our sensitive range, including the 2025 and 2024 ‘Your Dog’ awards for Best Specialist Food, and we were recommended by The Telegraph in 2025.